Are you sending out the right signals?
When we hear the term 'brand' we think of products such as Coca Cola, Apple, Mercedes and other household names. However the science of 'branding' applies to businesses of every size, not just the globally recognised retailers we see on the high street.
A 'brand' in its purest sense, is the collective 'perception' that customers have about a product or service provider, in relation to competitors in the market.
This 'perception' is influenced by a wide variety of signals customers receive through their interactions with a product or service. The challenge is to ensure that the cumulative effect of these signals, communicates the underlying value proposition.
To address this challenge, we start by establishing the clients overall brand positioning strategy i.e. how does the brand intend to position itself relative to competitors in the market? Is it on the basis of quality, price, performance, reliability, innovation, customer service, engineering prowess, specialism, cult status or a combination of these and/or other factors?
The science of 'branding' applies to businesses of every size, not just the globally recognised retailers we see on the high street.
In order to compete, a business needs to give customers a reason to choose its product or service over alternatives available in the market. Once we establish what that reason is, we can begin to communicate 'the message' to the market with branding. The message is then communicated not only through the visual aspects of the brands identity (such as the logo and graphic design), but through every interaction the customer has with the brand from visiting the company website, talking to staff or experiencing the product or service.
What Rebel Branding can do for you
Rebel Branding can help with all stages of the branding process from strategy through to graphic design of your corporate identity, ensuring that your business not only looks great, but effectively communicates why customers should choose you over the competition.